Meet Pricella Vithal
Pricella Vithal, the founder of Reign Los Angeles, brings a world of inspiration to her jewelry designs. Born in Wellington, New Zealand, and shaped by her Indian heritage, extensive travels, and a career designing for prestigious brands, Pricella created Reign to share her vision of romantic luxury.
Her pieces blend vibrant colors, vintage charm, and cultural influences, crafting timeless treasures that empower you to embrace your inner royalty. Reign is more than jewelry—it’s a reflection of Pricella’s journey and an invitation to Reign Your World.
Reign Los Angeles is a celebration of romantic luxury and modern sophistication, rooted in the heart of Los Angeles. Our designs evoke the spirit of royalty, inviting you to channel your inner queen while adorning yourself with treasures as unique as you are.
Inspired by the grandeur of a royal treasure chest, Reign’s collections blend sculptural artistry with intricate details, creating jewelry that feels both opulent and one-of-a-kind. Whether you’re ruling your day or gracing a special occasion, our pieces are designed to make you feel strong, fabulous, and absolutely unforgettable.